Edinburgh Executive Travel Rebrands to EET: The Next Chapter in Luxury Travel Excellence

Edinburgh Executive Travel (EET) is excited to announce their rebrand to EET. The decision to simplify our name reflects our continued commitment to delivering an exceptional, luxury transportation service while appealing to a global audience and wider demographic of partners and clients. As one of the UK’s leading providers of luxury travel, we have spent two decades building a reputation for reliability, comfort, and professionalism. The new brand enables us to expand our services into new sectors and our reach into new territories.

James Ritchie

"This rebrand represents our evolution over 18 years," said Managing Director, James Ritchie. "As our business has grown and diversified, we wanted our name to better reflect the exceptional, global service we now offer our clients, not just localised to central Scotland where we started off. Edinburgh will always be our home but as we now provide services far further afield, our brand has to reflect that."

Recently we have expanded with new sub-brands such as EET Golf, a dedicated service just for golfers and have fulfilled a number of large-scale contracts for international corporate clients. Being able to provide over 200 vehicles for a single event demonstrates the scalability we have to offer.

EET has always been what the business has been referred to and when we launched our all-new brand and website in 2023, allowing for this further evolution was considered by their marketing agency, nexus24 back then. A much shorter domain will be used business-wide for website and email communications – eetgrp.com – which is reflective of the registered business name, EET Group Ltd.

 

What Does EET Offer?

Executive Chauffeur Services: With an extensive fleet of premium vehicles, EET provides discreet, comfortable, and punctual travel for corporate clients, private individuals and VIPs.
 

Airport Transfers: Reliable, stress-free airport transport for both individual travellers and groups, ensuring timely arrivals and departures - including gate-to-door services.
 

Event and Conference Transport: Tailored solutions for corporate events, conferences, and seminars, including transport coordination for large groups.
 

Private Tours: Exclusive sightseeing tours, offering a personal and luxurious experience.
 

EET Secure: Delivering secure and professional services tailored to clients from diverse industries, including business, entertainment, politics, Ultra High Net Worth Individuals (UHNWI), and International Royal Families.
 

EET Golf: A tailored service providing course and hotel transfers as well as golf tours.

 

EET remains dedicated to offering unmatched service, focusing on flexibility, reliability, and client satisfaction. With the rebrand, we are excited to continue evolving and meeting the needs of a growing clientele.

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