Driving Change: How We Reached 50% Women in Our Workforce 

This time last year, 29% of our workforce at Edinburgh Executive Travel were women. Today, we’re proud to say that number has risen to 50%—and, just as importantly, we have a zero gender pay gap.

On International Women’s Day 2025, we’re taking a moment to celebrate this milestone!

Progress Through Action

Achieving gender balance wasn’t about hitting a target—it was about creating an inclusive environment where talent, skill, and ambition thrive, regardless of gender. Over the past year, we’ve:

- Actively recruited more women into roles across the business.

- Reviewed our pay policies to ensure fairness.

- Invested in training and career development, ensuring all our team have equal access to growth opportunities.

- Fostered a workplace culture that values flexibility, inclusivity, and career progression for all.

Why It Matters

The transport industry has traditionally been male-dominated, but we’re proving that diversity drives success. A more balanced workforce brings fresh perspectives, stronger teams, and better service for our customers.

Fair pay, equal opportunities, and a culture of respect make our company stronger and more competitive.

The Road Ahead

While we’re incredibly proud of our progress, we know the journey doesn’t stop here. We remain committed to championing diversity at every level of our business, supporting career progression for all employees and we’ll continue to challenge industry norms and set an example for others.

On International Women’s Day 2025, we celebrate not just the progress we’ve made, but the incredible women who drive our business forward every day.

Happy IWD 2025! Here’s to an even brighter, more inclusive future.